We're a small family-owned and operated fish company out of Santa Cruz, California. My name is Julio, and I've helped my parents, Daniel and Floriberta, run this business they started back in 2002.
 

My siblings and I grew up at farmers markets — it's where we learned the trade, and where we built the relationships with our loyal customers and fellow farmers that we still count on today.
 

Our family and friends are local fishermen working out of Santa Cruz, so we're able to supply fresh, local fish directly from the source — no middlemen, no long trip through a distributor.